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Facebook Going Places or a Privacy Risk?

by Lauren Shapiro* As if we aren’t already super connected with social media, smart phones and web cams – Facebook now wants to know, “Where are you right now?” And if you want everyone to know, then...

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Newspaper Apps Changing the Way Audiences Consume News

Lauren Shapiro*  Rumors of iNewspaper, the new iPad application, have begun taking center stage with Internet chatterboxes. With its new app, Apple would create digital versions of publications by...

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I Want To Live In The Future Too! QR Codes And The Storytelling Experience

Denise Giacin* A few weeks ago I had the pleasure of attending a PRSA-NY book signing at Baruch College/CUNY for Nick Bilton’s new book I Live In The Future & Here’s How It Works. New York Times...

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What’s the Deal, Facebook?

by Lauren Shapiro* To businesses looking to attract consumers: I’ll give you my email address, if you promise to send me coupons. I’ll fill out your online survey, if you give me a free appetizer at my...

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Overcoming Blogger’s Block

What to blog about? That is the question I’ve been asking myself for a few days. In my pursuit of a topic for a post, I realized I’m not alone… Writer’s block has always been something that...

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